National Breastfeeding Week

National Breastfeeding Week 2011 will take place from the 1st to the 7th of October. The theme this year is ‘Breastfeeding Friendly’, providing opportunities to portray breastfeeding when out and about as a normal, natural part of daily life.
As part of this year’s National Breastfeeding Week the HSE will focus on supporting breastfeeding families and encouraging greater social acceptance of this important and natural practice. We are encouraging HSE facilities to display ‘Breastfeeding Friendly’ posters demonstrating that they support breastfeeding and provide a welcoming atmosphere for breastfeeding families.
When women are welcomed and made to feel comfortable and confident to breastfeed whenever and wherever the need arises this helps women to continue breastfeeding for longer.
National Breastfeeding Week provides an opportunity to promote breastfeeding through media and the many events organised nationwide.
It is also an opportunity to provide information on the many supports available to mothers and expectant mothers nationwide.