Monday, June 27, 2011

A video for breastfeeding




We're making an internet video for breastfeeding. 


It started as a discussion amongst a community of mothers with a desire to do something positive out of something that was at that time negative. Mothers in Ireland who breastfeed know that great support is vital. Support can mean a lot of things - the guidance of voluntary and professional experts, the care of family members and friends, the acceptance of the general public of a nursing mother and child as being nothing other than normal.

In Ireland, a country that has learned to forget about breastfeeding, people don't often see a baby being nursed. It can be because many mothers are so adept at it that you don't even notice. But it's also because the rates of people starting and continuing it are comparatively low. This means a lot of people are unfamiliar with it, and don't even realise the impact, however little, their attitude to the practice of breastfeeding has to a mother who wants to breastfeed her baby.

Online discussions about making a video for breastfeeding in Ireland continued on and off as the months went by. The underlying theme was always there, the same basic idea that brought about the very formation of Friends of Breastfeeding  - appreciate, support, celebrate breastfeeding.

The idea is to compile snapshots of moments of life with babies and toddlers, including of course breastfeeding, and upload it to YouTube. Its creation depends on the pictures people decide they want to contribute, the funny and lovely moments, and anything else, that they just happened to capture as part of their family lives. 

I think the end result will be a privileged window into the lives of families in Ireland, featuring breastfeeding. It is a celebration of them, and a chance to take the mystery out of breastfeeding for anyone who might be unfamiliar with it in!

Anyone who wants to be a part of this and who has photos or wants to get the camera out Jo is compiling them at enquiries@friendsofbreastfeeding.ie.  Make sure any mums, dads, grandparents, other family or friends in pictures know their image is getting sent.

We've got fantastic music composed by www.louiseheaney.com 

Artistic direction is by Estelle Morgan

Amazing images are coming together to make this a reality 

Next step is to edit and make something wonderful everyone will be proud of!

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